On January 7th, 2007, legendary CEO of Apple Inc. and master of the product demo Steve Jobs announced the introduction of three revolutionary new products: a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough Internet communicator. Soon, it became clear to everyone attending the Macworld 2007 keynote address, these three products would be incorporated into a single device known as the iPhone. This was Apple’s first foray into the nascent smartphone sector and it marked the beginning of a sea change in the consumer electronics industry.
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